Hyperlabel Interactive Applications

Hyperlabel tags use technologies sourced from Silverbrook Research Pty. Ltd., a supplier of inkjet printing and interactive paper technologies. Related interactive technologies include linking printed publications such as newspapers, magazines and books to online web content, and paper-initiated online search.

Consumer applications are expected to drive broad adoption of the interactive paper technology, enabling Hyperlabel to leverage the same base of consumer devices and infrastructure.

Examples of consumer interactivity for Hyperlabel applications include:

• Clicking anywhere on a product label to determine the authenticity of the item.
• Clicking an icon on product packaging to create a new customer account, or updating existing account information.
• Joining user groups and loyalty programs.
• Clicking to access product and item specifications, production history, expiration dates, and related information.
• Accessing product safety information.
• Accessing pre- or post-sales customer support information, including knowledge bases, FAQs, support documentation, contact information, and other general company information.
• Accessing consumer offerings and marketing promotions, such as interactive promotions, games and competitions.
• Subscribing to value added services such as telephone or text message reminders for medication.
• Clicking an icon for convenient, direct product re-ordering.
• Clicking product tags to create a grocery shopping list, and then linking this to the floor plan of the nearest store.
• Selecting a preferred language for these interactions.