Brand Loyalty

• Retail brand loyalty is diminishing and the effectiveness of traditional marketing channels is increasingly being questioned
• The internet has transformed the ways that consumers and businesses engage with each other, providing sources of comparative product information, customer service and service delivery
• Product packaging and the internet are essential but distinct marketing channels for your business.

Hyperlabel

Hyperlabel integrates product packaging with the internet and mobile internet.

Hyperlabel interactive brand loyalty applications enable manufacturers and retailers to radically transform their relationships with consumers.

The x-y coordinates in each Hyperlabel tag turn a product label or package into an interactive web page, with hundreds of hyperlinks. Each linked web page is just a single click away with a Hyperlabel pen and computer, or an enabled mobile phone.

A wide range of interactive applications become possible.

These include new ways of providing consumer information, from product specifications and history, through to product safety information.

New marketing opportunities also become possible, like interactive promotions, games and competitions.

Consumers can subscribe to value added services from the brand owner, like telephone or text message reminders to take a medication on time.

One-click links can enable convenient product re-ordering.

Hyperlabel connects consumers and brand owners, strengthening brands by fostering brand loyalty. Hyperlabel brand loyalty applications provide manufacturers with an incentive to invest in serialization.